About the Conference

•            McKinsey and Co report titled, Online and Upcoming: The Internet’s Impact on India, states that in the past four decades, internet has made a dramatic change in the economic, social and financial aspects of India. E-mail, instant messaging, video conferencing and social networking have brought people closer. In many ways it has influenced the marketing strategy of Indian companies leaning towards. Digital Marketing in a big way.

•         Traditional businesses have a new found relationship with e-commerce ventures with corporate leaders like Ratan Tata and Naryanamurthy, investing large sums in e-commerce, heralding a new direction in Indian business. Social media is growing at a pace beyond belief. With astounding growth levels, companies are gearing for a global reach and at a fraction of their marketing costs. Facebook alone added 16 million new users since January 2014 roughly one new user every second. Will. Social Media be the favored media for marketers? Mobiles in the pockets of 900 million Indians and the usage of smart phones growing at a feverish pitch, the future of mobile marketing is set to leapfrog to great heights. What holds the future of mobile marketing? And where is it heading towards?

•        Integrating big data to find new consumer insights is integral for superior marketing. Companies reliance on digital data for marketing decisions is at an infant stage. Will digital data be the future for marketing decisions? The conference aims to answer the questions mentioned above and create new vistas of knowledge in the digital marketing area. Thanks to the digital wave, digital marketing is all set to revolutionize the way marketing is done in India. We welcome papers on the below mentioned themes or on any idea / theme related to digital marketing.