Sub Themes For Paper Presentation

Digital marketing and the Indian youth.

Digital marketing eco system.

Internet and branding.

Ethics of digital marketing.

Marketing mix | Traditional Vs digita.

E-mail, web, viral and content marketing.

CRM through mobile marketing and

other digital media.

Analytics and digital marketing.

Guidlines for Abstract/Paper Submission

        The abstract not exceeding 250 words should be sent as a soft copy (as MS WORD attachment) to dmc@jim.ac.in on or before 15.12.2014. It should include the title, author’s name, mailing address, telephone number and e-mail id.

       The full paper should be within 5000 words or 12 pages (inclusive of references and appendices) and should be submitted on or before 25.01.2015.

      The full paper should be in A4 size format, Times New Roman font with heading in font size 14 and the text of size 12 with spacing 1.5.

      Participation/presentation of paper should be confirmed on or before 25.01.2015 by sending the completed registration format along with the registration fee by post.

   All payments should be made through D.D. drawn in favour of St.Joseph’s Institute of Managementpayable at Tiruchirapalli.